Content always serves as the major part of SEO, so make sure to create valuable contents to increase site visibility.
The checklist below will help the marketers easily identify the tasks required to create valuable contents.
Understanding about User’s search:
Always try to remember about your audience while creating contents. Your goal may be sales, but it can be achieved by keeping the users on the top of mind on your development process.
By having a clear view about the user’s interests and their behaviour,a good marketer can create contents that push the users to talk about your brand.
Analyse the required datas from social media,searches and other assets to identify about user trends.Identify what contents appear on search and what other content users see when use same keywords and terms.Know about the user’s needs and expectations from your brand.
Be user optimized:
In order to get good value for your contents always try to keep users in your mind.Find out how your post will gain value through entertainment and education and try to create contents with keyword phrases to gain exposure.
Establish your brand’s voice and tone to individual channels that make your content unique.Try to remember about the limitation of mobile to give a quality experience for all the users.
Optimize for search engine:
Optimize your contents to help the search engines makes the connection between your contents and the information audience search for.Search engines always respond to quality contents,so try to create your contents’human’.
Maintain a content calendar that determines the keywords and topics for each piece of content. Set up quality links from bloggers in order to help search engines connect the keywords with contents.Establish an XML sitemap and submit it to Google.